AMG GT FAMILY
THE CHALLENGE
The AMG GT is the second sports car to be developed entirely in-house by Mercedes-AMG. In less than three years, it has evolved into a family which comprises eight models to date. It embodies the essence of the performance and sports car brand. The challenge was to create visuals that embody the core of the brand, "Driving Performance".
Client: Mercedes-Benz, Mercedes-AMG
Focus: Concept, Art Direction, Marketing Strategy, Design
Team: Merkley and Partners,
Justin Jackson
Results: Increased sales leads, Increased conversion rates
CONCEPT
"If the Mercedes-AMG GT is a reinvention of the pure sports car, there's only one way to make it even purer: Open it up. With the extended GT family, the handcrafted AMG performance that's born on the track. That awaits to be unleashed into an open sky.”
