DYNAMIC INTELLIGENCE
Product launch / Art direction
THE CHALLENGE
The Mercedes-Benz C-Class in its current generation was Mercedes-Benz's top-selling model in its fourth year on sale with worldwide sales topping 415,000 in 2017. The newly updated C-Class Sedan celebrates its world premiere with increased power and extended driver assistance systems. The challenge was to create visuals that create emotion and speaks intelligence.
Client: Mercedes-Benz Mercedes-AMG
Focus: Concept, Art Direction, Marketing strategy, Design
Team: Merkley and Partners, Justin Jackson
Results: Increased sales leads, Increased conversion rates
Concept
This is intelligence that adapts, learns, and evolves. This is intelligence that grows more intelligent over time. It makes the smart, smarter. The quick, quicker. The safe, safer. The beautiful, more breathtaking. Never content to excel at one thing, it makes every aspect of performance better, without compromise. Because in the end, the true measure of how advanced a car is, is how close it is to you.
